The Future of the Ratings Panel
Jennifer Hessler / Bucknell University
Jennifer Hessler discusses the place of Nielsen and comScore’s ratings panels in the digital age.
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The Future of the Ratings Panel
The Reflexivity of Rigged Ratings: Nielsen in our Cultural Memory
Jennifer Hessler / Bucknell University
Jennifer Hessler discusses how television’s recurring trope of rigged ratings has shaped our cultural memory of Nielsen.
Read moreTo Each Their Own Ad: Nielsen and the Addressable Future of Linear TV
Jennifer hessler / Bucknell university
Jennifer Hessler discusses how Nielsen’s new machine learning systems are leading the drive to make linear TV addressable and what this means for the future of broadcasting.
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