Protected: Streaming Power: How Netflix and Amazon are Reshaping Global Geopolitics
Swapnil Rai / University of Michigan
There is no excerpt because this is a protected post.
Read moreTag: Branding
Protected: Streaming Power: How Netflix and Amazon are Reshaping Global Geopolitics
Beauty, Branding, and Navigating the Crowdculture Boundaries of BeReal
Aidan Moir / University of Toronto Scarborough
Aidan Moir examines how the seemingly non-commercial platform BeReal has been utilized by beauty brands to interpolate users as authentic consuming citizens within their larger brand communities.
Read moreImma with her im/material boxes
Zizi Li / University of California, Los Angeles
Zizi Li explores what influencer Imma’s virtual images convey about digital and physical realities.
Read moreFamily Brands: From the Nelsons to the Kardashians
Cynthia Meyers / College of Mount Saint Vincent
Cynthia Meyers theorizes the “family brand,” discussing examples from The Adventures of Ozzie and Harriet to Keeping Up with the Kardashians.
Read moreFrom Network Syndicator to Adult Disney: A Brief History Of Hulu
Eleanor Patterson / Auburn University
Eleanor Patterson analyzes Hulu’s initial aim of adapting broadcast distribution logics into streaming distribution and the service’s contemporary shift to an “Adult Disney” service.
Read moreBen & Jerry’s, Black Lives Matter, and the Politics of Public Statements
Lily Kunda / University of Texas at Austin
Lily Kunda examines the recent trend of public statements denouncing racism. She questions what role corporations have in dismantling white supremacy.
Read moreOver*Flow: It’s a F***ing Lockdown: The Branding Responses of the UK’s Public Service Broadcasters
Melissa Morton / University of Edinburgh
Melissa Morton explores how the UK’s public broadcasting channels have adapted their branding in response to the Covid-19 health crisis and discusses the implications of new viewing habits for the future of the UK’s public service broadcasters.
Read moreAudiences as Subscribers and Netflix’s Notions of Success
Lane Mann / University of Texas at Austin
Lane Mann looks into SVOD audience constructions, brand strategies, and definitions of success in order to understand the industry’s ever-changing views of audiences.
Read moreRating the Runway: Project Runway and New York Fashion Week
by: Moya Luckett / New York University
Project Runway is an example of how recent reality television shows rely on viewer responses to help construct the narrative. the show maintains a distinct textual presence while they advocate viewer participation, play with the idea of permeable and non-permeable textual boundaries and highlight the different ways in which we can access ‘the real world.’
Desperate Citizens
by: John McMurria / DePaul University
Extreme Makeover Home Edition contestants are portrayed as good and deserving citizens who are the victims of misfortunes beyond their control. However, while EMHE helps these deserving citizens, the corporate sponsored show fails to recognize the irony inherent in the fact that it is these very corporations that contribute to these problems in the first place.
Soap in the Chocolate Bar
by: Tom McCourt / Fordham University
Does Apple’s new iPod Nano represent greater freedom for digital music users?
Who Wants to be a Crorepati?: Global Television and Local Genres in India
by: Shanti Kumar / University of Texas-Austin
In 2000, when Star Plus Channel launched Kaun Banega Crorepati? (KBC), the Indian version of Who Wants to Be a Millionaire?, the show quickly became the biggest hit on Indian television.