audience data – Flow

How to Measure Buzz? OTT Data Sets and Media Audiences in India
Ishita Tiwary / Concordia University

April 24, 2024 Ishita Tiwary / Concordia University Leave a comment

Ishita Tiwari examines how India’s leading media consulting firm, Ormax Media, measures the popularity of the country’s OTT platform content.

The Rise of Data Analysis in the Indian OTT market: The Case of Ormax Media
Ishita Tiwary / Concordia University

December 13, 2023 Ishita Tiwary / Concordia University Leave a comment

Ishita Tiwari examines Ormax Media, India’s leading media consulting firm, and its rising influence on the OTT market.

A/B Storytelling: Interactive Television, Audience Labor, and the Audience Commodity
Ryan Stoldt / University of Iowa

May 4, 2020 Ryan Stoldt / University of Iowa Leave a comment

Ryan Stoldt argues interactive television provides a new way for television industries to gather and commoditize audience data.