Protected: Advertising, AI, and the Political Economy of Media and Communications
Matthew Crain / Miami University
There is no excerpt because this is a protected post.
Read moreTag: Advertising
Protected: Advertising, AI, and the Political Economy of Media and Communications
Over*Flow: Effort is Overrated: The Dissonance of AI Integrations with the 2024 Olympic Games
Kathryn Hartzell / University of Texas at Austin
Kathryn Hartzell examines the integration of Artificial Intelligence into the 2024 Summer Olympics and how this endeavor clashes with values surrounding sports, performance, and equality.
Read moreThey thought advertising would make the internet free
KEVIN DRISCOLL / UNIVERSITY OF VIRGINIA
Kevin Driscoll explores the internet that might-have-been through the history of Juno’s ad-supported email service.
Read moreIn on the Joke: Self-Aware Advertising in Comedy
Kellie Veltri / University of Texas at Austin
Kellie Veltri explores the concept and applications of self-aware product integration in television network comedies.
Read moreFamily Brands: From the Nelsons to the Kardashians
Cynthia Meyers / College of Mount Saint Vincent
Cynthia Meyers theorizes the “family brand,” discussing examples from The Adventures of Ozzie and Harriet to Keeping Up with the Kardashians.
Read morePepsi Is Back in the Game (Show)
Cynthia B. Meyers / College of Mount Saint Vincent
Cynthia Meyers explores several Pepsi advertising campaigns dating back to the 1940s to contextualize the company’s latest venture: sponsoring a new game show, Cherries Wild.
Read moreExperiential Advertising: The World of Coca-Cola
Cynthia B. Meyers / College of Mount Saint Vincent
Cynthia Meyers discusses the experiential advertising at the World of Coca-Cola museum in Atlanta, Georgia.
Read more“Maybe You Don’t Know How to Listen…”: An Exercise in Contextualization
Laura Brown / University of Texas at Austin
Laura Brown unpacks a 1946 WCBS radio advertisement, and considers the multiple uses of archival materials.
Read moreTo Each Their Own Ad: Nielsen and the Addressable Future of Linear TV
Jennifer hessler / Bucknell university
Jennifer Hessler discusses how Nielsen’s new machine learning systems are leading the drive to make linear TV addressable and what this means for the future of broadcasting.
Read moreWinning Over La La Land: Prestige and Promotional Media Labor
Jesse Balzer / Indiana University
Jeese Balzer examines the Clio Entertainment Awards. As a prize granting institution recognizing promotional labor, The Clios function as one of the few sites where the generally unseen or otherwise taken-for-granted laborers in media promotion ascend, even if only for a moment, to the privileged status (and spaces) of media authorship.
Read more:30 Spot on Life Support?: Considering Media Advertising Options
Justin Wyatt / University of Rhode Island
Justin Wyatt considers discourses on digital and television advertising and considers how the truisms of television marketing are being revised, reformed, and sometimes simply rejected by the new variety of options for TV consumption.
Read moreTumblr’s GIF Economy: The Promotional Function of Industrially Gifted Gifsets
Lesley Willard / University of Texas at Austin
Lesley Willard examines the industrial logics and consequences of the television industry’s creation and distribution of GIFS on Tumblr, as well as the potential implications for fandom’s gift economy.
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