A Critical Forum on Media and Culture
A Critical Forum on Media and Culture
Matthew Crain argues that advertising’s integration into AI-driven media technologies, such as Perplexity’s AI search engine, is not driven by natural market tendencies. Instead, it results from systemic commodification and political-economic forces, as analyzed through the Political Economy of Media and Communications (PEMC) framework.
Read moreKathryn Hartzell examines the integration of Artificial Intelligence into the 2024 Summer Olympics and how this endeavor clashes with values surrounding sports, performance, and equality.
Read moreKevin Driscoll explores the internet that might-have-been through the history of Juno’s ad-supported email service.
Read moreKellie Veltri explores the concept and applications of self-aware product integration in television network comedies.
Read moreCynthia Meyers theorizes the “family brand,” discussing examples from The Adventures of Ozzie and Harriet to Keeping Up with the Kardashians.
Read moreCynthia Meyers explores several Pepsi advertising campaigns dating back to the 1940s to contextualize the company’s latest venture: sponsoring a new game show, Cherries Wild.
Read moreCynthia Meyers discusses the experiential advertising at the World of Coca-Cola museum in Atlanta, Georgia.
Read moreLaura Brown unpacks a 1946 WCBS radio advertisement, and considers the multiple uses of archival materials.
Read moreJennifer Hessler discusses how Nielsen’s new machine learning systems are leading the drive to make linear TV addressable and what this means for the future of broadcasting.
Read moreJeese Balzer examines the Clio Entertainment Awards. As a prize granting institution recognizing promotional labor, The Clios function as one of the few sites where the generally unseen or otherwise taken-for-granted laborers in media promotion ascend, even if only for a moment, to the privileged status (and spaces) of media authorship.
Read moreJustin Wyatt considers discourses on digital and television advertising and considers how the truisms of television marketing are being revised, reformed, and sometimes simply rejected by the new variety of options for TV consumption.
Read moreLesley Willard examines the industrial logics and consequences of the television industry’s creation and distribution of GIFS on Tumblr, as well as the potential implications for fandom’s gift economy.
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