A Critical Forum on Media and Culture
A Critical Forum on Media and Culture
Benjamin Woo discusses rising tensions over diversity and identity politics within the comics world. Following Gamergate, a “Comicsgate” mentality emerged and continues to affect the industry and its fans.
Read moreKate Edwards considers the importance of understanding cultural context and whether the Internet and social media is contributing to the deteriorating ability of digital natives to be able to contextualize the content they consume.
Read moreTim Havens explores the surge in high-quality black-cast dramas offered by subscription television services. By comparing contemporary series such as Showtime’s The Chi with African American television of the past, Havens asserts the industry is beginning to splinter the African American audience along divisions of taste cultures.
Read moreJeese Balzer examines the Clio Entertainment Awards. As a prize granting institution recognizing promotional labor, The Clios function as one of the few sites where the generally unseen or otherwise taken-for-granted laborers in media promotion ascend, even if only for a moment, to the privileged status (and spaces) of media authorship.
Read moreJessica Bay uses Lionsgate’s Hunger Games marketing campaign to explore the ways in which fans have become a key demographic for digital promotional strategies.
Read moreJP Kelly takes a look at the thumbnails of Netflix, how they are decided, personalized, and what effect that can have for viewers.
Read morePaul Grainge considers the YouTube channel “Periodic Table of Videos. Grainge points to the ways that the channel’s host, Sir Martyn Poliakoff, presents educational, entertaining products to his viewers, while also serving as a promotion for his university and the value of public education broadly.
Read moreJustin Wyatt considers discourses on digital and television advertising and considers how the truisms of television marketing are being revised, reformed, and sometimes simply rejected by the new variety of options for TV consumption.
Read moreCynthia Meyers considers the “friction points” in influencer marketing, assessing the ways in which digital promotions are diverging from traditional advertising approaches and harkening back to earlier forms of sponsored content.
Read moreWith the casualization of labor and the instability of the job market, precarity has become an increasingly pressing issue for both the media industries and the academy. Equally precarious is the state of preservation, as the production and circulation of media content outstrips the resources and workforce assigned to preserve it. Woven throughout and between precarity and preservation is praxis, […]
Read moreRamon Lobato explores the challenges in global media distribution by considering Netflix’s efforts to adapt to local conditions, regulations, and audience expectations.
Read moreElizabeth Affuso examines the make-up tutorial video as a postfeminist genre which makes visible the hidden labor of aspirational beauty.
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