Flow

Francesca Sobande and Jenessa Williams explore the intersections of sports and popular music, highlighting the dynamics of celebrity culture, para-social relationships, and the impact of these pairings on cultural politics. Examples include the relationship between Taylor Swift and NFL player Travis Kelce and the presence of NBA player Jimmy Butler in a Fall Out Boy music video, illustrating how these cross-industry connections influence marketing, fan engagement, and cultural representation.

Georgia Aitaki examines Netflix’s glocalization initiative and the company’s development of Greek original programming.

Eva Novrup Redvall considers how directors and other industry professionals collaborate through job sharing in the film and television industries.

Ishita Tiwari examines how India’s leading media consulting firm, Ormax Media, measures the popularity of the country’s OTT platform content.

Jungmin Kwon looks at K-pop idols and the way that dating is seen as a sin that requires forgiveness. She argues that this stems from the K-pop industry’s toxic business model, and investigates the relationship between idols, fans, and the industry.