Melissa Morton / University of Edinburgh

**OverFlow: It’s a Fing Lockdown: The Branding Responses of the UK’s Public Service Broadcasters
Melissa Morton / University of Edinburgh

May 23, 2020 Melissa Morton / University of Edinburgh

Melissa Morton explores how the UK’s public broadcasting channels have adapted their branding in response to the Covid-19 health crisis and discusses the implications of new viewing habits for the future of the UK’s public service broadcasters.

Over*Flow: It’s a F***ing Lockdown: The Branding Responses of the UK’s Public Service BroadcastersMelissa Morton / University of Edinburgh

**OverFlow: It’s a Fing Lockdown: The Branding Responses of the UK’s Public Service Broadcasters
Melissa Morton / University of Edinburgh