Mara Einstein / Queens College

Mara Einstein is the author of the new book, Brands of faith: Marketing religion in a commercial age, a critique of promoting religion in today’s consumer-oriented culture. Dr. Einstein has been working in or writing about the media industry for the past 20 years. She has enjoyed stints as an executive at NBC, MTV Networks, and at major advertising agencies working on such accounts as Miller Lite, Uncle Ben’s and Dole Foods. Her first book, Media Diversity: Economics, Ownership and the FCC (Lawrence Erlbaum Associates, 2004), was the cause for much debate when research from this work was used by the FCC to redefine the media ownership rules. She is an Associate Professor at Queens College, an adjunct at the Stern School of Business at NYU, and an independent marketing consultant.