ATX Television Festival 2018
Outgoing Flow editor Lesley Willard compiled and contextualized UT Austin grad student coverage of the 2018 ATX TV Festival.
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Tumblr’s GIF Economy: The Promotional Function of Industrially Gifted Gifsets
Lesley Willard / University of Texas at Austin
Lesley Willard examines the industrial logics and consequences of the television industry’s creation and distribution of GIFS on Tumblr, as well as the potential implications for fandom’s gift economy.
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