Juan Llamas-Rodriguez / University of Pennsylvania

Juan Llamas-Rodriguez is an assistant professor at the Annenberg School for Communication and associate director of the Center for Advanced Research in Global Communication at the University of Pennsylvania. He is the author of Border Tunnels: A Media Theory of the US-Mexico Underground (University of Minnesota Press, 2023) and Y Tu Mamá También: A Queer Film Classic (McGill-Queen’s University Press, 2025), and editor of Media Travels: Toward an Atlas of Global Media (Amherst College Press, 2025).

Extreme Weather as Everyday Genre in Subway Flood Videos
Juan Llamas-Rodriguez / University of Pennsylvania

Leave a comment

Juan Llamas-Rodriguez explores how subway flood videos transform extreme weather from spectacle into genre. As infrastructure crumbles under climate-induced disasters, viewers shift between individual frustration and collective crisis awareness. These videos blend intimate, smartphone-captured perspectives with a wider, omniscient view of urban vulnerability, bridging personal experience with public crisis. In doing so, they force audiences to confront their roles in a destabilising climate.

Read more

“Blim and Chill”: Telenovelas and Class Ideologies in the Online Streaming Wars
Juan Llamas-Rodriguez / University of California, Santa Barbara

Leave a comment

Juan Llamas-Rodriguez considers the re-branding campaigns, and accompanying quality and class discourses, that Netflix launched in response to losing its streaming licenses for Televisa’s telenovelas after the Mexican broadcasting giant created its own streaming service, Blim.

Read more