Direct-to-Consumer-Advertising and the Archipelago of Medicalization Black Hawk Hancock / DePaul University
Patients and consumers adrift in a sea of groundless for-profit medicalization.
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The Medical Gaze, Your Health and You Black Hawk Hancock / DePaul University
Black Hawk Hancock draws attention to the ways that direct-to-consumer advertisements (DCTA) work as mirrors to induce us to think about ourselves as bodies, as selves, as patients, and as consumers.
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Black Hawk Hancock / DePaul University
The queasy connection between advertising and the pharmaceutical industry.
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