Volume 01 – Page 7

Affective Economics 101

September 20, 2004 Henry Jenkins / Massachusetts Institute of Technology

by: Henry Jenkins / Massachusetts Institute of Technology The Apprentice How many different ways is The Apprentice involved in branding? 1. The Brand as Protagonist: The Donald casts himself and his corporate empire as the series protagonists. In the Sept.23 episode, the Donald ascends down the escalator to a trumpet fanfare and then directs our eyes upwards to enjoy the […]

The Invasion of the Screen People

September 20, 2004 Robert Schrag / North Carolina State University 10 comments

by: Robert Schrag / North Carolina State University
It was late summer in the Heartland. A simpler time, with only vague fears of Y2K troubling my anticipation of brisk breezes and the deepening color of autumn.