Commercial Interests – Page 3

Small Pleasures

November 5, 2004 Mimi White / Northwestern University 24 comments

by: Mimi White / Northwestern University
Can you love and hate a television show at one and the same time?

Affective Economics 101

September 20, 2004 Henry Jenkins / Massachusetts Institute of Technology

by: Henry Jenkins / Massachusetts Institute of Technology The Apprentice How many different ways is The Apprentice involved in branding? 1. The Brand as Protagonist: The Donald casts himself and his corporate empire as the series protagonists. In the Sept.23 episode, the Donald ascends down the escalator to a trumpet fanfare and then directs our eyes upwards to enjoy the […]